SALVATORE FERRAGAMO
BRAND REFRESH
Commissioned to re-establish Salvatore Ferragamo S.p.A. as one of the world’s most sought-after luxury labels. The voracious refresh will entail a full recalibration of materials, collection drops, and communications to future-proof the multigenerational foundation of the house.
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Name Ideation
Logo Redesign
Brand Books Guidelines
Art Direction
Graphic Design
Marketing Collateral
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Brand Redevelopment
Brand Repositioning
Brand Story
Tone of Voice, Messaging, and Copywriting
Creative direction
Content Planning
Digital Strategy
Social Media Strategy
Celebrity Seeding
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Concept books and moodboards
Trend, market research, and competitive analysis
Fabric and trim sourcing
Sketch and review
Collection Planning and Merchandising
Tech packs
Sampling
First samples and fitting
Final samples
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Recalibration of Development and Production Calendar
Monitor supply chain visibility and traceability
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Art direction and campaign development
Art buying and production management
Campaign and Advertising strategy
Still Life
Editorial
Social Media Content
Partnerships
Film
Post Production Oversight
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Printed lookbooks and collateral
Mailers and promotional assets
Customer Journey
Pop-up and Retail Design
Product Launch and Activations
3D Architectural Renderings
Visual Merchandising
Special Events
Environmental Signage
